Blog to get better search engine rankings
Posted by killerkulture on May 12, 2008
I’ll start with the summary…
1. Structure your web pages so that the search engines can index your content and provide enough content so they can understand what your site is about. Don’t embed your content in images or flash.
2. Routinely provide fresh engaging content that users will want to read, find interesting, and feel compelled to share with their peers.
Monitoring and Leveraging Communities
Every industry has an online community of some size. Some industries — such as travel in particular — have literally thousands of forums and blogs talking about deals and experiences. Savvy marketers can leverage these platforms by becoming an active participant — without being “spammy” or invasive — and gain traction within rankings as a direct result of this community participation strategy. Additionally, there’s lots of user generated content about products and services in these communities, providing both invaluable feedback for refinement of current offerings and services, as well as an excellent base for R&D efforts.
Keep Content Fresh by Updating it Regularly
For some organizations, content is hard to update on a regular basis. For example, a company that sells one type of widget that never becomes obsolete may seemingly have no reason to update its content. However, the majority of sites on the Internet could benefit from occasionally “sprucing up the place.” Bottom line: if the content seems like it’s “getting stale” from your human perspective, imagine what a search engine that crawls it every month may feel.
